宜家:组装帝国(2018)
别名:宜家:家居帝国
类型:纪录片 欧美
主演:奥利维娅·科尔曼
导演:Rob Farquhar Lottie Gammon
地区:英国
更新:2024-10-20
简介:IKEAisundoubtedlyoneoftheworld'smostsuccessfulIKEAisundoubtedlyoneoftheworld'smostsuccessful,enigmatic,andrecognisableglobalbrands.Lastyearnearly800millionpeoplein49countriesvisiteditsstores,whichhadaturnoverofmorethan£30billion.Inamajornewthree-partseries,ourcamerasexploretheworldofIKEA,fromthedesignstudiostofactoriesandstores,fortheveryfirsttime.Fewcompaniescanlegitimatelyclaimtoshapethewaywelivetoday.Fewerstillinspireacult-likedevotionincustomersandemployeesalike.ButIKEAisnotlikeothercompanies.ThefamouslysecretiveSwedishfurnitureretailerisguidedbytheprincipleofcreating'thebettereverydaylifeforthemanypeople'.Butwhatisthesecrettoitssuccess?HowdoesthemachineofIKEAaffectthepeoplewhoworkforit,andhowdoesitsruthlesslyefficientbusinessmodelaffecttheworld?详情